With the rapid development of artificial intelligence large model, 5G, big data and other technologies, intelligent connected car products are accelerating iteration and landing. As a new industrial form with deep integration of automobile, electronics, information and communication, road transportation and other industries, intelligent connected automobile industry has a long chain and high science and technology density, covering many links from raw material supply, parts manufacturing, vehicle manufacturing to market services, and is becoming a strategic commanding point for the development of the global automobile industry.

Zhang Shaogang, vice president of the China Council for the Promotion of International Trade, said that in recent years, China has actively promoted the electrification, networking and intelligent transformation of the automobile industry, continued to improve the industrial ecology, increased the coordination of the industrial chain and technological innovation, and has built a complete industrial system covering basic chips, sensors, computing platforms, etc., and the development of the intelligent networked automobile industry has entered the fast lane. At the same time, China attaches great importance to international exchanges in the field of intelligent connected vehicles, vigorously promotes trade and investment cooperation, and takes the lead in formulating technical regulations such as electric vehicle safety and battery durability, so as to share development opportunities and dividends with other countries in the world.

In recent years, China's technological innovation in the field of new energy vehicles has been accelerating, and many Chinese auto brands have quickly completed the initial global trademark layout, while also facing a complex market environment. At the theme event, CCPIT Patent and Trademark Office Co., LTD., CCPIT Commercial Legal Service Center, China Chamber of International Commerce International Chamber of Commerce China National Committee Secretary Bureau jointly released the "China New Energy Vehicle Overseas Trademark Registration and Protection Research Report".

Long Chuanhong, director of the Patent and Trademark Office of the China Council for the Promotion of International Trade, introduced that the report is divided into four chapters, and the first chapter briefly describes the current situation of the development of China's new energy automobile industry. In order for China's new energy vehicle brands to win a place in the future global market competition, in addition to continuously improving their independent innovation capabilities, they also need to increase brand marketing and promotion efforts to establish a global brand.

Taking "NIO" as an example, the trademark logo layout of NIO is mainly divided into three stages: the first stage is the initial stage of 2014-2015, which focuses on the core Chinese and English main logo and the core vehicle logo; The second stage is 2016-2020, mainly the first batch of automotive products on the market and automotive systems, software and hardware and other products research and development and manufacturing stage; The third stage, from 2021 to now, is the rapid development stage of the enterprise, in which NIO produces and releases a number of models and auto-related product technologies, and begins to explore the surrounding areas of the automotive industry, and derivatives more model trademarks, peripheral product service trademarks, etc., according to the above development. Weilai attaches great importance to the application and protection of overseas trademarks, and its overseas trademark layout shows the characteristics of a large number of applications, covering many countries and regions, and comprehensive protection categories.